Is This You?

The New York Lottery needed more interest around its Cash For Life game. Sadly, governor Cuomo sat on the NY Lottery’s budget for more than a year, so they didn’t have any money. But they did have a winner that was missing. With just $23 worth of color copies and 24hrs, we were on the Today show. And very other show, generating over $12 million in earned media in just 48 hours. This campaign was a winner in Cannes, The Art Directors Club and the One Show.

Role: Writer + Lead Creative