I have acted as a transitional ECD or CCO, bridging gaps in leadership and advising the search process.

I have been a fractional ECD enabling teams and developing projects without spending full-time money.

Organize your creative department and advise on the hiring process.

I won’t shame you about not using AI. I often use AI in the creative development process. It's a quick way to help visualize an idea. But the results of AI are inherently derivative. At present, AI will produce ads that look and sound the same as everyone else in your category who is also use AI. Which doesn’t seem worth it.

I make and develop the ideas that make your message more meaningful and impactful. I make things that influence consumer culture and consumers.

I help other creatives be better at being better. I direct creative and strategy to the most fruitful and original territories, enhancing expressions and experiences, making them far more rewarding and infectious.

I lead. I’ve been a creative leader for more than 15 years. I understand the delicate nuances of knowing when to push for more and when to gently nudge. Every battle isn’t the Alamo, and not every meeting needs to be Glengarry Glen Ross. In fact, its better if none of them are.

I won’t waste your money on ad gimmicks that won’t help. Everyone loves a good snake oil. I do. But I just don’t know how to make it, is it actually from snakes? So, if you want help with some techno flim-flam or algorithmic balderdash, you have my hardy blessing.