It’s not complicated

I was the creative lead for AT&T when one day, someone at Verizon decided to revisit the tired telecom trope of coverage maps. We quickly tested the new Verizon spots with consumers. They bombed. The maps were confusing. Reluctant to get into another map war, I decided to kept it simple, with SNL’s Beck Bennet talking to kids about the difference between slower and faster, and bigger and smaller. 

Role: Writer + Creative Lead