The Campaign That Broke All The Records

Believe it or not, the Guinness Book Of World Records had a problem. Even though they were legendary, they struggled to be relevant. They wanted to get the attention of advertisers and stimulate more conversations with brands, encouraging them to set their own official world records. So Danilo Boer and I developed a campaign about the impact of breaking records. Which broke some records itself.

Role: Writer, Sr Creative Director