New York Lottery - #JackpotDrumroll
The biggest jackpot in history loomed. News coverage was everywhere. The problem was how to direct all that interest back to the shop owners and give their sales one last push?
The answer was a marathon drumroll until the final drawing, of course.
Role: Writer + Executive Creative Director
AT&T - Share Day (beta)
In July 2012, we conducted an experiment with our AT&T freinds. We selected thousands of AT&T users and asked them to share pictures, videos and posts from their 4th of July celebrations. It was a test to see if we could collect, vet and edit massive UGC film for broadcast, in less than 24hrs. This was the result.
Role: Writer + Sr Creative Director
Mountain Dew -Kickstart The Night
Mountain Dew wanted to reposition their new drink Kickstart, as the sort of drink that you drink when you want to have an amazing night full of things that you don't want to miss. So we made an epic video no one wanted to miss, and used all the rockets in southernCalifornia to do it.
Role: Writer + Sr. Creative Director
Toro - The Power Of Easy
Toro is a legendary brand that wasn’t connecting with a millennial mindset. The idea of well made yard tools that would last generations wasn’t nearly as compelling for newer homeowners. So instead, we focused on how Toro’s modern tools could help homeowners spend less time mowing their lawn and more time enjoying it.
Role: Writer + Lead Creative
VISA Brand Relaunch - Flying
VISA wanted a moment of optimism and excitement to start a new brand conversation. The 2014 Olympics would be full of ambition and commitment, especially for the young women who would be allowed to compete in ski flying (ski jumping) for the very first time. This was the perfect opportunity for VISA to celebrate new olympic athletes with a new brand voice.
Role: Writer + Sr Creative Director
Feeding America - We’d do anything
People are eager to help when they see that kids and parents need a bit of help. But somehow 1 in 4 kids in America are food insecure.
Role: Writer + Executive Creative Director
BBC - Video Newspaper Box
When BBC News entered the New York market, they wanted to establish themselves as the source for world news. These video newspaper boxes got quite a bit of attention for the BBC News on the street and contrasted their dynamic global perspective against more pedestrian ones.
Role: Writer
Bud Light - Up For Whatever Too
Bud Lite went into its second year of its famous Up For Whatever wanting to surprise football fans with big experiences. Among our many experiences we held a pop-up world championship in electric football with legendary coach Jimmy Johnson. Nobody expected that.
Role: Writer + Sr Creative Director
monster - Follow Your Own Path
Monster wanted to switch up the narrative of a "Career path" and show the potential freedom that comes from a more meaningful job search.
Role: Writer
New York Lottery - Holiday Games
Scratch-off games are great gifts because they don’t cost much and could be worth way more than you think. Kind of like love.
Role: Writer + Executive Creative Director
Stonyfield Yogurt - Can Yogurt Save The World
Completed in early 2020, this project addressed a unique problem for the wholesome family yogurt brand,: evolving high minded "do-gooder" heritage to address the immediate problem of your kids screaming at you because they’re hungry and selfish.
Role: Writer + Lead Creative
The IPG Collaborative Growth Awards
As the writer and director I helped IPG get their employees excited about referrals for new clients.
Role: Writer + Director
Sneaker Freaker - Sneaker Dreams
One day we were talking to the folks at Sneaker Freaker and they said, "Could you guys make us some posters that people would actually want to steal and put on their walls?" And we said yes before they could finish the sentence. So we partnered with some of the best illustrators who wouldn’t avoid our repeated calls.
Role: Writer + Sr. Creative Director
Hollywood Video - 60 Second Theater
Hollywood Video’s annual advertising budget was dwarfed by their competition. Their revenue depended on new releases. Cliff Freeman & Partners came up with a less costly and highly effective solution - reimagining new releases as hilariously inaccurate radio plays. This was my work on two classic films.
Role: Writer
Fox Sports - NASCAR Drivers Aren't Whiney Little Whiners
How do you get the attention of sports fans who crave excitement? You make something that is quiet and subtle. You know, like a story about balloons and flowers.
Role: Writer + Associate Creative Director
monster - Are you in the right job?
How do you know if you’re in the right job? You might not be. Not every job is perfect for everyone. monster can help you find a job much better suited to you.
Role: Writer
G4 - Midnight Spank
G4 is the gamers cable channel. They wanted to steal market some share from Adult Swim with there own outlandish late night programing. They just needed some very disruptive advertising that would get them noticed and appeal to the evening THC crowd.
Role: Writer + Associate Creative Director
Red Stripe - Boo Advertising!
Red Stripe beer had become famous for celebrating the goodness of beer: "Hooray Beer!" But for every reason to cheer, there's some reason to jeer. And to remind you of the relative greatness of their beer, we created a unique campaign of things that are disappointingly worse than Red Stripe beer.
Role: Writer + Associate Creative Director
