At Home Together

In early April 2020, Analog Devices needed a film for Lady Gaga and Global Citizen. It would run alongside other films from brands like Pepsi and Delta. And they needed it in four days, with a very modest budget.

I said, "Right on."

During this time everyone was trying to create hope. Images of healthcare workers and applauding residents were so common that they were loosing their intended impact.

With the help of Ditch Editorial, I went in a different direction and told the story of human innovation that was at the heart of th the Analog Devices brand.

Role: Writer + Lead Creative