What if

Analog Devices is a technology company that makes world changing innovations possible. But too many people thought of them as just a chip maker. So we redefined the narrative of their purpose; from makers of technology for technology to an innovator that is changing the human condition around the world. Our stories focused on the huge human challenges we face and how new thinking can help solve them. Now they are the company that asks the questions that change the world, because that's exactly what they always have been.

Role: Writer + Creative Lead