I make and develop the ideas that make your message more meaningful and impactful. I make things that influence consumer culture and consumers.

I help other creatives be better at being better. I direct creative and strategy to the most fruitful and original territories, enhancing expressions and experiences, making them far more rewarding and infectious.

I lead. I’ve been a creative leader for more than 15 years. I understand the delicate nuances of knowing when pushing for more and when to gently nudge. Every battle isn’t the Alamo, and not every meeting needs to be Glengarry Glen Ross. In fact its better if none of them are.

I write. I’m pretty good at it, even though I’m dyslexic and ask that a good proofreader is onhand.

Evaluate and improve your pitch process, from RFP to “final-final.super-final.revised.version 6A” of the pitch deck.

Coach and direct your team helping them unlock the high-impact ideas they aren’t normally asked to produce.

Advise and build your in-house team, getting you started on making and managing your pool of talented in-house heros.

I won’t waste your money on ad gimmicks that won’t help. Everyone loves a good snake oil. I do. But I just don’t know how to make it, is it actually from snakes? So, if you want help with some techno flim-flam or algorithmic balderdash, you have my hardy blessing. But I’m not going to be able to help you much.

I won’t get distracted by the math. Numbers are all a lot of people want to mahange these days. I’ve gotten super good at manage people, budgets, goals, and relationships. I’ve learned more than most business-y business types about organizational structures, utilization, workflow, and the alphabet soup of KPI, ROI, EBITA, RFI, and SOW.  But how I can best help is by inspiring, organizing, and champion creative projects. I help shape strategic clarity and elevate the craft and impact of the work, making it more valuable to agencies, clients, and consumers.

How I help.   

I have acted as a transitional ECD or CCO, bridging the leadership gap and advising the search process.

I can be fractional ECD or CCO, enabling your people without paying full-time money.

Organize your creative department and advise on the hiring process.

I won’t shame you about not using AI. I often use AI in the creative development process. It's a quick way to help visualize an idea. But the results of AI are inherently derivative. I think this is a huge problem, which I dont see a solution. At present, AI will produce ads that look and sound the same as everyone else in your category who is also use AI. Which doesn’t seem worth it.