Why You Should Hire Old

Why you should hire old.

1) Because I’m super old now.
2) Because I know way more than I did when I was less older.
3) Because I’ve seen some pretty fucked-up things and I lived through them to do even better things.
4) I could care less about how Jan in new biz refuses to use google slides because she made all her charts in powerpoint 12 years ago and doesn't want to remake them even though they don't match the rest of the deck, so now everyone has to redo their slides to look like they were made in 2012.
5) I’m fast.
6) I know my value. I’m delightfully affordable but not cheap. I also won’t leave in seven months for a 3.2% pay raise because I read online that the highest paid salary for someone with my title is at least 3.24% more.
7) I know enough to be guardedly optimistic and dumb enough to still be unreasonably excited.
8) I don't charge extra for more than 20 years experience in building sustainable brands or creating high impact work that lasts for years. I don't charge more for teaching, coaching, collaborating, mentoring, or guiding. I don't have any additional fees for helping account friends be better account people and strategists be even more brilliant at strategory. I don't charge extra for seeing past the numbers and leading from within. I don’t demand bonuses for charming clients or making meetings more enjoyable. I don’t charge extra for casting directions, directing talent, and asking questions other people are too intimidated to ask.
9) I’m not afraid to explore what’s next. I maybe don't pee on myself with uncontained excitement for everything that says they’re “truly revolutionary,” because I’ve seen hashtag#NFTs, hashtag#crypto , hashtag#ar , hashtag#vr , hashtag#programmaticadvertising , hashtag#performancemarketing, and hashtag#purposedrivenbusiness all claim to be the greatest invention since the thumb. And after working with all of them, I can say that none of them have done much to revolutionize what consumers want, remember, and value.
10) I know what wins and what doesn’t. And why. And I’m not a dick about it.

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