Sounds Good

Vonage wanted to compete with telecom giants that regularly outspent them 159,783 to 1. They wanted to demonstrate how their service sounded just as good as the big guys. But they couldn't afford to make advertising that was forgettable. So with TBWA Chiat/Day in NY, I  made their "Sounds good" message something that people would remember. This campaign attracted a lot of attention and a gold lion in Cannes.

Role: Writer