We Understand

FedEx is a B2B brand that understands business decisions are human decisions. Empathy, relability and a good sense of humor go a long way to create a trusted relationship in whatever chaotic business environment you have.

Role: Writer + Associate Creative Director

FedEx was launching their sponsorship of the FedEx Cup and didn't want to noob it. So, I helped by making FedEx feel like it had always a part of the golf world. And no, I don't like golf. Like at all. But I love a good story and FeEx always has a great story.